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Smart search bar Clear distinction between men and women fashions Quick buttons for users to access: sales, editorials, featured brands
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Saving items by clicking the heart next to every item will prompt users to create an account or log in A link at the top right of the top navigation bar aims to attract users with sale alerts – if they sign up they can get alerts when their saved items go on sale
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Users have a very robust set of filters to narrow down their search: category, sale, min price, max price, availability, deals, color, size, material, brand, and store
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Sale alerts - saving items by clicking the heart next to every item will allow users to get alerts if the item goes on sale Users can subscribe to designers to get latest updates Products on Lyst are linked out to other commerce sites – each product tells the user when the price was last checked
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Pop-up to tell you perks of using site after language selection Clear distinction between men and women fashions Feels like an online magazine - stories gallery after A-spot with product promotion Promotions in the top header
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Share items via Facebook, Twitter, Pinterest, Google+, and email
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Video of a model wearing and walking in item “SHOP THE LOOK” button allows you to see all the items the model is wearing (ft. easy add to bag wishlist Hover over item in photos to get brand & name and a link to product wishlist
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Clear distinction between men and women fashions (select gender to shop) Tells you what’s currently trending Prime real estate in the header section to promote discounts A-spot features give a strong sense the user is being marketed to
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Click on image - tells you if item is low in stock Same-day delivery available Many different filters: same day delivery, category, sale discount, designer, color, price, shipping from (country)
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Shop other items in the brand Other items of the same type See other suggestions to style the product you’re looking at with Alternative styles
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Alert system that sends you a notification as soon as the items become on sale, go down to only one left, or have come back into stock Can easily add items to shopping bag/wishlist by clicking on the heart
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Sales and specials are highlighted at the top of the landing page with animation Men and women’s products are differentiated with simple text Recent stories and editorials meant to draw users' attention follow
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Each product has a “Share” button underneath the description – hovering over that button shows Facebook, Twitter, and Pinterest icons Stories and editorials show icons encouraging users to share them on Facebook, Twitter, and Pinterest
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Sale products show the original price and the percent that users are saving Stories and editorials evoke a magazine aesthetic with text that link out to brands and their products on SSENSE Selecting a size shows users the exact number of products in that size are left - it creates a sense of urgency
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Product type navigation on the left side of the page Hovering over a product type on the left navigation bar will open a panel with products within that category Hovering over the A-spot photos show randomized, delightful cursor icons Makeup and skincare bestsellers are on the landing page with easy shopping workflow Company mission with icons Reviews from top magazines
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Reviews can be filtered by: best uses, was this a gift?, age range, skin tint shade, and skin type
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Hover state over products: cursor changes into a random, fun icon Videos show how to use product Ability to filter reviews granularly to match user preferences There is a breakdown for each product: “What is it?”, “How to Use”, “Benefits”, and “Key Ingredients” Benefits listed for each product has fun icons to accompany the type of benefit (i.e, water resistant is shown with an umbrella icon)
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Option to see the latest stories, the most popular stories, “The Top Shelf” Shop Glossier button on the top right of every page Every story has a panel on the right side of the page with popular stories users can click and read
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Every story has a panel on the right side of the page with popular stories users can click and read Starring stories prompts a modal asking users to either create an ITG account or log in Every story has an e-mail address input field prompting users to sign up for e-mail updates
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Share stories via Facebook, Twitter, and Pinterest A “COPY” button to copy link of story Icons are under story image and to the left of gallery images
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Box next to social icons shows number of replies to the story Hover over products: cursor changes into a random, fun icon Videos show how to use product Filter reviews based on skin type, age range, skin tint shade Hover over a photo - a bar appears at bottom to tell you the brand
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A 3-article grid is shown at the top of the landing page with an A-spot story meant to draw a user's attention “Most Hyped” stories are shown along with the top 5 stories with the most hypes Quick click into products, music, video, video, and editorial content Users can infinitely scroll to see more stories
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Each article shows social icons under the article title and at the bottom of the article so users can share them on: Facebook, Twitter, Reddit, Pinterest, Pocket, or e-mail Users can see how many hypes an article received to gauge its popularity with the rest of the online community
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Users can follow Hypebeast on various social media platforms: Facebook, Instagram, YouTube, Twitter, Snapchat, or Flipboard Users can sign up for their newsletter to get instant updates and exclusive deals Users can comment on the articles and read other users’ comments as well
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Products have a "HYPES" score, which is a real-time popularity metric informing readers what is trending Each top story has a flame icon with the number of hypes – stories with: >20,000 hypes have red flames, >10,000 hypes have yellow flames, and <10,000 hypes have grey flames Stories are all tagged with keywords Top navigation bar has a “STORE” button that links out to the blog’s e-commerce store, HBX
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Large, page-wide A-spot with exclusive, featured collections and call-to-action buttons differentiating men and women’s fashions A-spots alternate with grids of photos featuring other noteworthy collections as well
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Each product has handy social buttons allowing users to share it via e-mail, Facebook, Twitter, Pinterest, Google+, or Tumblr Journal pieces have social buttons allowing users to share them via Facebook, Twitter, Pinterest, Google+, Tumblr, and e-mail
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Users can add items to their wishlist through the “Quick View” overlay or the product page by clicking on the star outline Hovering over a product photo will also show an outline of a star users can click to add the item to their wishlist
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Each product highlights the brand it’s from and above the product link is the link to the brand page on HBX Can provide customized suggestions based on users' saved body measurements Users can read short, photography-based pieces in the “Journal” section that highlights products on HBX Hovering over a product shows a different preview
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Very distinct aesthetic Stories are in a grid format with squares Grid format is diverse (squares vary in size, some stories are much larger than others) Features “MR Picks” brands and a lookbook
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Share stories via Facebook, Twitter, Instagram, Pinterest, Snapchat, Bloglovin, and Flipboard
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Works with other sites to host contests Stories marked with emoji-like icons Stories provide links to the products shown in the pictures at the bottom of the story
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Very lifestyle-centric site featuring shopping, beauty, food, style, travel, wellness, and work Large A-spot on the landing page features a story with a call-to-action button and an enticing photograph A shopping section with an auto-rotating carousel highlighting all the new products on the site Gwenyth Paltrow’s product picks are presented in another auto-rotating carousel
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All stories have social icons underneath the story title and at the end of the story to encourage users to share the stories on: Facebook, Pinterest, Twitter, or e-mail All products have these social icons as well under product description
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Shopping is integrated seamlessly with the stories via side panels Hovering over a product allows users to see a model wearing the product Adding items to one’s bag will open up a side panel to show users their cart and enable easy check-out Users can shop a vast variety of curated products on this site: beauty, clothing, shoes, bags, jewelry, wellness products, accessories, home goods, and books
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Variation of content Stories, products, and images live in individual cards placed in a grid layout 1 stop shop for all things home-related Shop by department, find professionals, stories & advice
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Prompted when you first open the site Saving and emailing products and photos Bookmark and liking stories Creating ideabooks Using 3D preview
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Related products Related categories People who liked this also liked Visually similar products Recently viewed Frequently bought together
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Stories & Advice: discussion pages where user can post questions, show before & after, polls Ideabook: allows you to share and collaborate on a project Followership Houzz App: 3D preview
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A-spot with featured stories ”What’s on the table” section shows a mix of content: products are interspersed with recipes and stories Prime real estate in the header section to promote special offers
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Prompted to sign up when you first open site Must sign up to “heart” an item Get $10 off first order Follow and create collections
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A shopping cart icon on top right corner that opens up and tells you item’s price, has an add to cart button, and can let you get more details Save items to your collections and can share collections cart
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Videos of product in action in preview Small gifs of product Collections curated by guests Burnt Toast Podcast (for your commute)
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NBCUX LAB